Logstore's integration with Google Local Inventory Ads (LIA) connects your catalog, pricing, availability, and store locations to the Google Merchant Center, allowing you to advertise products based on the inventory available at each specific location.
Logstore centralizes and keeps local inventory data updated by store, preparing it for Google and reducing the need to manage separate feeds. Once local inventory is configured, your offers can participate in Shopping, Performance Max, and Demand Gen campaigns, depending on your account and campaign settings.
By integrating Logstore with Google Local Inventory Ads, you can:
- connect your catalog, pricing, and stock from your e-commerce, ERP, or existing systems;
- consolidate inventory from multiple stores into a single operation;
- publish price, quantity, and availability per store to the Google Merchant Center;
- associate products with their respective stores and locations;
- keep local inventory updated automatically;
- use local inventory in Shopping, Performance Max, and Demand Gen campaigns;
- highlight products available near the consumer at the moment of search;
- enable experiences like Pick Up Today, Pick Up Later, and Curbside Pickup, where eligible;
- direct consumers to pages featuring price, availability, and in-store pickup options;
- use the same inventory for free local listings on Google;
- track the performance of your local channel and its online and offline results, depending on account eligibility;
- transform distributed physical stock into a new acquisition and sales channel.
Want to understand how Local Inventory on Google works? Learn about Google LIA →
