Bring your local inventory to Google.

Local Inventory Ads (LIA) display products available at physical stores on Google, featuring real-time local stock and pickup options.

Activate Google LIA

27 units

Pick up today

11 units

Pick up tomorrow

3 units

2 km away

97% of consumers who visited a physical store in the last week said they searched online before going to the store.

Google/Ipsos

Latin America, 2026.

Shopping shows what you sell online.
LIA shows what is available at each store.

Google Shopping

In-store stock availability

local purchase intent

Online and Offline Sales (O2O)

Show fulfillment in the ad

Google LIA

In-store stock availability

local purchase intent

Online and Offline Sales (O2O)

Show fulfillment in the ad

+21%

more store visits

+9%

more online sales

+19%

higher return on ad spend (ROAS)

Speed up the purchase decision

Highlight when a product is in stock and available for in-store pickup.

Pick up later

Show on Google that a product can be purchased online and picked up later at a physical store.

Pickup later

by Google

Pick up today

Show on Google which products can be picked up today at a nearby store.

Pickup today

by Google

In-store

Highlight products available in physical stock and turn local searches into store visits.

In Store

by Google

Contactless pickup

Highlight products on Google that are available for contactless curbside pickup, offering customers more convenience.

Curbside Pickup

Pickup by Wed

by Google

Nearby store

Show the distance to the store where the product is available on Google to help customers find the nearest location.

150 m away

by Google

Drive different marketing objectives.

Offline sales

Drive in-store sales with Performance Max campaigns for store goals.

Online sales

Optimize your e-commerce with "Pick up later" options using local availability data.

Omnichannel sales

LIA increases clicks and drives sales both online and in-store.

Everything you need to manage local inventory on Google.

Local Inventory

Publish products with pricing and availability specific to each point of sale.

Google Merchant Center

Structure and maintain your catalog, stores, and local inventory connected to Google.

Performance Max for store goals

Enable local inventory in eligible campaigns to reach customers near your stores.

In-Store Pickup

Highlight options like Buy Online, Pick Up Today, Pick Up Later, and in-store pickup when eligible.

Price and Inventory Updates

Sync price and availability changes to keep your ads always up to date.

Local Display on Google

Show products available near the consumer on eligible Google surfaces.

Store and Region Rules

Control which products and inventory can be activated based on store, region, or campaign.

Omnichannel Measurement

Track conversions, conversion value, and, when eligible, metrics related to physical stores.

Your inventory, visible on Google

Connect store availability to purchase intent.

Activate Google LIA

Paid Search

In the month following activation, Paid Search grew by 176% and came to represent 24% of estimated traffic.

176%

Frequently asked questions from those who run Google campaigns.

What is Local Inventory Ads for?

LIA allows you to advertise products available at physical stores near the consumer on Google, connecting search intent, local inventory, and location.

How long does it take to implement LIA?

Activation typically takes 7 to 30 days, depending on your catalog and inventory structure, the number of stores, and the necessary validations by Google.

Do I need to increase my media spend to activate LIA?

Not necessarily. Local Inventory can utilize existing Shopping campaigns and also participate in Performance Max strategies.

Do I need to change my e-commerce, ERP, or inventory system?

No. Logstore connects to your existing infrastructure to receive catalog, price, and availability data and prepares it for Google, without requiring you to replace your current systems.

I have company-owned stores and franchises with different systems. Can I use LIA?

Yes. Logstore can consolidate data from different sources and organize catalog, price, and inventory by store before publishing to Google.

Does inventory need to be 100% accurate to get started?

The inventory sent to Google does not need to represent store availability with 100% precision. Logstore continuously updates and organizes this information based on safety stock levels.

Does LIA change my current e-commerce or in-store pickup flow?

No. LIA uses your existing purchase and pickup experience. Depending on the chosen model, Google requires that availability and pickup conditions be correctly represented on your website.

How do I know if LIA is generating results for my stores?

Performance can be tracked through online metrics and, when the account is eligible, through store-related objectives such as store visits and sales. The strategy can also jointly optimize online and offline results.

Can I start with just a few stores?

Yes. Activation can be structured for a specific set of stores, allowing you to validate the operation and results before expanding coverage.

Does LIA compete with my Shopping campaigns?

No. Google recommends that online and local offers coexist within the same strategy, allowing you to select the most appropriate experience based on location, device, and product availability.

How often do price and stock need to be updated?

The more frequent, the better. Google recommends updating price and availability as often as possible, and at least once a day. Logstore can keep this inventory synchronized with 5-minute update deltas.

What other channels can I use the same local inventory for?

Beyond Google, the same catalog, pricing, and availability managed by Logstore can power campaigns on Meta, TikTok, and Pinterest, avoiding independent catalog operations for each channel.