Logstore is a Commerce Ads platform that uses Artificial Intelligence to connect catalog, price, and stock data from physical stores to media channels. This allows retailers to activate campaigns based on real-time product availability and turn purchase intent into online or in-store sales.
What are Inventory Ads?
Inventory Ads are campaigns that use stock information to advertise products available at a specific store or in a specific region. Availability can be factored into media activation, helping to direct consumers to products that can actually be purchased or picked up.
What is Google Local Inventory Ads?
Google Local Inventory Ads, or Google LIA, allow you to display products available in physical stores near the consumer on Google. The ads can show information such as availability, price, nearby store locations, and pickup options.
What is the difference between Google Shopping and Google Local Inventory Ads?
Traditional Google Shopping is primarily focused on online sales. Local Inventory Ads add stock information from physical stores, allowing consumers to find products available near them and be directed to a store or pickup option.
How does Logstore use store inventory in campaigns?
Logstore receives and organizes catalog, price, and availability information by store and uses it to feed and activate campaigns on compatible channels. This way, media can account for which products are available at each location.
What is Fulfillment Ads?
Fulfillment Ads connects media to the retailer's availability and fulfillment options. In addition to identifying where stock exists, the solution allows the use of information such as in-store pickup, ship-from-store, and other fulfillment methods to improve the post-click experience.
Does Logstore replace my e-commerce, ERP, or OMS?
No. Logstore acts as a complementary layer to the retailer's existing infrastructure. The platform connects data from different systems and uses it to activate media, inventory availability, and fulfillment journeys.
Which platforms can be integrated with Logstore?
Logstore can connect to e-commerce platforms, ERPs, OMSs, inventory systems, marketplaces, logistics operators, and media channels.
Supported ecosystems include platforms such as VTEX, Shopify, SAP, Linx, TOTVS, Salesforce Commerce, and Adobe Commerce, as well as other solutions via APIs.
How much IT team involvement is required?
It depends on the retailer's current structure. When the necessary information is already available via API or existing integrations, the involvement of the IT team can be reduced. During onboarding, Logstore identifies the data sources and defines the simplest path for each project.
What information needs to be sent to Logstore?
Typically, catalog data, product identification, price, inventory availability, and store information are used. Depending on the product purchased, data related to orders, fulfillment, or campaigns may also be required.
How often is inventory updated?
The frequency depends on the integration and the availability of data in the source system. Logstore was developed to work with frequent inventory updates, reducing the exposure of unavailable products in connected campaigns and channels.
Can I start by integrating only a few stores?
Yes. It is possible to start with a specific group of stores, regions, or products and expand the operation progressively. This approach can also be used for pilots before expanding to the entire network.
What do I need to start using Logstore?
Requirements depend on the product purchased. Typically, access to catalog, price, and inventory sources is required, and in the case of media campaigns, access to the accounts of the channels that will be used.
How long does it take to get Logstore up and running?
The timeline depends on the integrations and the scope of the project. Projects that use existing connectors and structures can be activated more quickly, while projects with custom integrations may require an additional implementation phase.
How long does it take to activate Google Local Inventory Ads?
Activation can typically take between 7 and 30 days, depending on the available infrastructure, Google account configuration, and the quality of the catalog, inventory, and store information.
What do I need to use Google Local Inventory Ads?
Typically, you need to have or set up a Google Merchant Center account, a Google Ads account, and stores on Google Business Profile. You also need to provide catalog, price, and local inventory information.
Do I need to activate all my stores at once?
No. The operation can start with selected stores and be expanded later. This allows you to validate the strategy, data, and performance before increasing coverage.
What happens when a product goes out of stock?
When the inventory update identifies that a product is no longer available at a specific store, this information is updated in the connected channels according to the available synchronization rules and frequencies.
How does Logstore's billing work?
The billing model depends on the product and the contracted scope. Logstore can work with components for implementation, subscription, processed volume, or compensation associated with campaign performance.
Is media investment included in Logstore's billing?
No. Media investment is typically made directly by the retailer on advertising platforms, such as Google Ads. Logstore's compensation corresponds to the use of the platform and the contracted services.
How does billing for Google Local Inventory Ads work?
The model can be structured based on the performance of the participating campaigns. Depending on the contract, compensation may use the conversion value attributed to the campaigns in Google Ads as a reference.
What is Conversion Value in Google Ads?
Conversion Value is a metric used by Google Ads to represent the value associated with conversions generated by campaigns. The configuration of this metric depends on the goals and conversions defined in the advertiser's account.
Is there an implementation fee?
Depending on the complexity of the integration and the contracted scope, there may be an implementation fee. Simpler projects or pilots may have different commercial terms.
Is it possible to start with a pilot project?
Yes. Depending on the product and scope, it is possible to start with a specific set of stores, products, or campaigns to validate the operation and results before expanding.
