Bring your local inventory to Google.

Local Inventory Ads (LIA) display products available at physical stores on Google, featuring real-time local stock and pickup options.
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Google LIA
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The customer journey

The purchase process can begin before someone even enters the store.

Friday
by Google
1. The Need
Traveling on Friday. You need rain boots.
Rain boots near me.
2. The Search
They pick up their phone and perform a Google search.
Is it in stock?
Which one is nearby?
3. The Decision
Before heading out, they want to know where to find the product nearby.
Product searched
A pair of boots, a raincoat, an umbrella...
Available in-store
You see that the item is in stock at the store.
Nearby store
Knowing which location is nearby.
Visit or Purchase
Deciding whether to visit the store or buy online.
Consumers who visited a physical store in the last week said they searched online before heading to the store.
90%
Consumers shop online and in-store simultaneously.
73%

Google LIA

Ads that show what is available in stores.

Pick Up LaterPick Up TodayIn-StoreContactless PickupNearby Store
Pick up later
Show on Google that a product can be purchased online and picked up later at a physical store.
Pickup later
by Google
Pick up today
Show on Google which products can be picked up today at a nearby store.
Pickup today
by Google
In-store
Highlight products available in physical stock and turn local searches into store visits.
In Store
by Google
Contactless pickup
Highlight products on Google that are available for contactless curbside pickup, offering customers more convenience.
Curbside Pickup
Pickup by Wed
by Google
Nearby store
Show the distance to the store where the product is available on Google to help customers find the nearest location.
150 m away
by Google

The commercial opportunity

Where the opportunity lies for stores

Ative o Google LIA
Google Shopping
In-store stock availability
local purchase intent
Online and Offline Sales (O2O)
Show fulfillment in the ad
Google LIA
In-store stock availability
local purchase intent
Online and Offline Sales (O2O)
Show fulfillment in the ad
Offline sales
Drive in-store sales with Performance Max campaigns for store goals.
Online sales
Optimize your e-commerce with "Pick up later" options using local availability data.
Omnichannel sales
LIA increases clicks and drives sales both online and in-store.
Built to simplify complex feeds. Logstore transforms fragmented strategies into a unified system to boost your ad performance and sales.
No integration projects
VTEX
E-commerce
Enrich
Launch local campaigns in hours, not months.
Activate inventory and availability directly from your e-commerce site, without long projects or dependency on the technical team.
AI Enrichment
Upload
80%
STORM® BOOTS
Rain Boots 30,000 mm. red, 42
Next
Sporting goods
Optimize data for search and conversion
Enrich data to add relevant terms, fill in missing attributes, and classify products at scale.
Local Inventory
Iguatemi Store
42 units
Itubirana Store
00 units
Brooklin Store
30 units
Pamplona Store
17 units
Automate updates across all channels
Add or remove products, update prices and stock, and publish optimizations to ad channels in real time.
Publication
All set!
No errors found in publication
Resolve ad errors faster than ever.
Protect your feeds and sales with error correction, data governance, and 24/7 support.
Ative o Google LIA
Everything you need to manage local inventory on Google.
Local Inventory
Publish products with pricing and availability specific to each point of sale.
Google Merchant Center
Structure and maintain your catalog, stores, and local inventory connected to Google.
Performance Max for store goals
Enable local inventory in eligible campaigns to reach customers near your stores.
In-Store Pickup
Highlight options like Buy Online, Pick Up Today, Pick Up Later, and in-store pickup when eligible.
Price and Inventory Updates
Sync price and availability changes to keep your ads always up to date.
Local Display on Google
Show products available near the consumer on eligible Google surfaces.
Store and Region Rules
Control which products and inventory can be activated based on store, region, or campaign.
Omnichannel Measurement
Track conversions, conversion value, and, when eligible, metrics related to physical stores.
Deixe seus dados criarem
anúncios por você.
Ative o Google LIA
Official Google Partners
O valor do Google LIA para o seu negócio.
+9%
mais vendas online
-17%
de CPC médio
32%
Faster project turnaround
They cut down on tool-switching and brought everything into one flow.
43%
On-time payments
Clients started paying sooner once invoicing became clearer and more consistent.
54%
Repeat orders
Supplier relationships became more consistent after switching to Planar.

Case Studies

OSKLEN: observed evolution in paid search.

Ative o Google LIA
Pick up today
by Google
Paid Search
176%
In the month following activation, Paid Search grew by 176% and came to represent 24% of estimated traffic.

Perguntas frequentes entre quem opera Google Ads.

What is Local Inventory Ads for?
LIA allows you to advertise products available at physical stores near the consumer on Google, connecting search intent, local inventory, and location.
How long does it take to implement LIA?
Activation typically takes 7 to 30 days, depending on your catalog and inventory structure, the number of stores, and the necessary validations by Google.
Do I need to increase my media spend to activate LIA?
Not necessarily. Local Inventory can utilize existing Shopping campaigns and also participate in Performance Max strategies.
Do I need to change my e-commerce, ERP, or inventory system?
No. Logstore connects to your existing infrastructure to receive catalog, price, and availability data and prepares it for Google, without requiring you to replace your current systems.
I have company-owned stores and franchises with different systems. Can I use LIA?
Yes. Logstore can consolidate data from different sources and organize catalog, price, and inventory by store before publishing to Google.
Does inventory need to be 100% accurate to get started?
The inventory sent to Google does not need to represent store availability with 100% precision. Logstore continuously updates and organizes this information based on safety stock levels.
Does LIA change my current e-commerce or in-store pickup flow?
No. LIA uses your existing purchase and pickup experience. Depending on the chosen model, Google requires that availability and pickup conditions be correctly represented on your website.
How do I know if LIA is generating results for my stores?
Performance can be tracked through online metrics and, when the account is eligible, through store-related objectives such as store visits and sales. The strategy can also jointly optimize online and offline results.
Can I start with just a few stores?
Yes. Activation can be structured for a specific set of stores, allowing you to validate the operation and results before expanding coverage.
Does LIA compete with my Shopping campaigns?
No. Google recommends that online and local offers coexist within the same strategy, allowing you to select the most appropriate experience based on location, device, and product availability.
How often do price and stock need to be updated?
The more frequent, the better. Google recommends updating price and availability as often as possible, and at least once a day. Logstore can keep this inventory synchronized with 5-minute update deltas.
What other channels can I use the same local inventory for?
Beyond Google, the same catalog, pricing, and availability managed by Logstore can power campaigns on Meta, TikTok, and Pinterest, avoiding independent catalog operations for each channel.
The experience of those who trust Logstore.
“With Logstore, Grupo DPSP has gained more control over orders and greater agility in its omnichannel operations.”
Leandro Rocha
Digital Channels Director
“Logstore has brought more agility and consistency to DECATHLON’s omnichannel operations, connecting stores and digital channels.”
Suzanne Viera
Digital Experience Director
“With Logstore, LEROY MERLIN has expanded its digital presence with greater control over its catalog, inventory, and orders.”
Rafael Carneiro
Projects and Processes Supervisor
© 2026  Logstore
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Os dados, métricas e indicadores apresentados nesta página são provenientes de estudos e publicações do Google e da Semrush, além de análises e métricas próprias da Logstore. Os resultados refletem os contextos, períodos e metodologias das respectivas fontes e podem variar conforme o segmento, a operação e a estratégia adotada. As referências apresentadas têm caráter informativo e não constituem garantia de desempenho ou de resultados futuros.