Frequently asked questions from 99Compras operators.
What is Local Inventory?
Local Inventory connects the products, prices, and stock of each store to media channels, allowing you to advertise only what is available for sale in a specific region.
How does Local Inventory work on Google?
Logstore connects your catalog, pricing, stock, and store locations to Google. This allows products available in nearby stores to appear on Google Shopping, Search, Maps, and compatible campaigns, directing consumers to purchase, pick up, or visit the store.
How does Logstore integrate products and stock?
We connect Logstore to your e-commerce, ERP, OMS, or other data source. The platform receives your catalog, pricing, and store-level availability, organizes this information, and prepares it for publication on ad channels.
How often are price and stock updated?
Synchronization is automated. Logstore tracks price and availability changes per product and store, updating connected channels on a recurring basis, with cycles as frequent as every 5 minutes, depending on the integration.
Does Local Inventory change my current e-commerce or in-store pickup workflow?
No. It adds a new acquisition layer to your existing workflow. Your e-commerce, checkout, pickup, and operations continue to function as normal; Logstore uses this structure to connect digital demand to the stock available at each store.
How are Local Inventory campaign results measured on Google?
Results are tracked via Google Ads, including conversions and conversion value. Depending on account eligibility, you can also use metrics related to physical stores, such as store visits and local actions.
What is the investment required to activate Local Inventory?
The investment involves two fronts: Logstore's technology and operations, and the media budget allocated to ad channels. On Google, you can use or redistribute existing investments in Shopping or Performance Max, depending on your campaign strategy.
Which channels can I activate Local Inventory campaigns on?
You can activate campaigns on Google, Meta, TikTok, and Pinterest using the same catalog and inventory already managed by Logstore. The platform centralizes products, prices, and availability, distributing consistent data to each channel without requiring separate operations.
How much does it cost to integrate with Logstore?
The proposal takes into account the number of stores, catalog volume, systems, and workflows involved. Logstore charges are separate from any commissions, fees, monthly subscriptions, or other commercial terms that may be applied by 99Compras.
How are payouts, cancellations, and support handled?
Payouts and commercial policies follow the contract with 99Compras. Cancellation flows, status updates, and technical support responsibilities must be defined within the scope of the Logstore integration.
The experience of those who trust Logstore.
“With Logstore, Grupo DPSP has gained more control over orders and greater agility in its omnichannel operations.”
Leandro Rocha
Digital Channels Director
“Logstore has brought more agility and consistency to DECATHLON’s omnichannel operations, connecting stores and digital channels.”
Suzanne Viera
Digital Experience Director
“With Logstore, LEROY MERLIN has expanded its digital presence with greater control over its catalog, inventory, and orders.”